It has only been 11 years since Mark Zuckerberg founded Facebook and in that short period of time the social media website, along with Twitter, LinkedIn and Instagram, has unquestionably changed the landscape of communication and social interaction globally.

Social media is ever-present in our modern lives. The hours that people spend daily on such sites and apps are hardly frivolous. Social media informs our everyday choices (where to shop, what to eat, where to holiday to name but a few). Therefore, it is only natural that social media platforms are used as an effective marketing tool, engaging with clients and consumers.

It’s not just consumer engagement through social media that benefits businesses though. Social media is increasingly being used as an effective way to reach potential employees – a method with many beneficial results.

It’s a numbers game

So just why are companies choosing to hire via social media as opposed to more rigid, traditional job boards? Well – for a start – it’s a no brainer. Statista estimates that there are 1.96 billion active social media users this year, with this number only set to increase to over 2.4 billion by 2018. Put simply, that’s a LOT of people.

Therefore, such a colossal amount of regular users allows for a greater number of potential candidates to be reached by your campaign, resulting in higher response rates. There is no need to wait for candidates to sift through the many applications posted on job boards. Instead the information is fed straight to candidate as part of their everyday lifestyle.

Many of these candidates may be ‘passive’ (in that they are not actively seeking employment) but may be interested in the job. Such candidates are unlikely to use job boards regularly. By opting for social recruitment over more traditional methods, you engage with candidates that otherwise would not have had any knowledge of the role within the company.

Engagement

Another benefit of social recruitment is the engagement that is created between users and the brand.  Social media is fast-paced, direct and certainly more captivating than standard job boards. A communication can be built up; enquiries can be answered quickly and a rapport can be developed much more easily than with traditional job boards.

Such engagement is also important with social recruiting as information is shareable on the aforementioned sites. Therefore, with the right campaign targeting the right candidates, a quick retweet or share here or there can result in a larger volume of users to whom your company is visible to – effectively promoting not only the job but your brand also.

So far social recruitment sounds great and yet there’s more; advertising jobs through social media is relatively inexpensive – sometimes even free! Job boards usually charge a fee to post a job opportunity, whereas recruiting through social media means that the cost is kept low, due to the majority of platforms offering free usage. Alongside all the other benefits of social recruitment this really is the cherry on top.

Using social media is a dynamic and fresh approach to recruitment and it certainly seems that such methods will continue to grow and thrive just as rapidly as the amount of people using social media.

Natasha Gregson

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