Facebook, Twitter, Instagram, Retweets, Hashtags, Content Creation, SEO, Video Marketing… is the fast-paced world of Social Media completely baffling your brain?! Not sure which platforms your business should be using so you’re trying to dabble in them all, sucking up precious time and seeing little results?
We are all well aware that advances in technology and changes in the online world happen at the speed of light and it’s literally impossible to stay on top of it all 100 per cent of the time. I mean, we’re pretty good at it here at Blue Sky, but that’s because our dedicated team of experts spend good chunks of their days constantly researching and trialling everything social – and they do a fantastic job at it too. BUT – no micro-business owner, solopreneur or everyday hero has the time or the headspace to create a successful social media marketing campaign, without a few pointers and bit of help, let alone keep up to date with the latest daily trends.
Let’s go back to basics.
I’ve whipped up 5 of our top tips here at Blue Sky to help you clear some brain space, avoid overwhelm and get you on the road to becoming a social media superhero for your business.
- DETERMINE YOUR SOCIAL MEDIA STRATEGY
Put a plan together with a goal to work towards. Often people feel overwhelmed because they’re not sure why they are even using social media and don’t know what the success indicators are.
What are you hoping to achieve from using social media? To create sales? Raise awareness? Or encourage brand loyalty and create a community around it? What’s the best way to go about it?
Knowing what you want to achieve and how you want to do it, will help you to determine whether or not you’re on the right track. For example, if you’re trying to create awareness for your brand, check your Google Analytics on a REGULAR basis. Make a date with yourself once a month to sit down with a cappuccino and really look at what drives traffic to your website, and whether your social media efforts are really working.
- SET ASIDE A FEW MINUTES EVERY WEEK TO PLAN AHEAD
Not having a plan of action can sometimes cause you to feel overwhelmed and to spend more time on social media than you feel you ought to. Wildly posting everywhere you can without really having a set plan.
Focus on creating a daily plan where you check in to your social networks 2 – 3 times a day to provide useful updates, answer questions, post questions, share photos and posts and just generally be a human. People buy from people – remember that.
- AUTOMATION AND SEMI-AUTOMATION
Automation: Automation tools like Buffer and Hootsuite are a fantastic way to share your social media posts across different platforms. They also have brilliant built-in Analytics tools which easily show you which posts are popular and which ones could do with a little more thought and planning.
Semi-automation: How many times have you written something and thought “I’ve written this a hundred times before – WHY haven’t I saved this as a template!” Spend an hour filling up a Word Doc or spreadsheet with correspondence text that you can use and reuse in new contexts or applications that you can copy and paste into your social media platforms. This is especially useful if you are using social media for customer service.
- LESS IS MORE
Yes, social media is fast-moving and your head may be spinning at all the things you ‘should’ be doing. However, you don’t need to be on every platform, you need to choose what works for your business and EXCEL on those specific platforms.
Which platform does your audience love? Start small and you can always expand. Pick your favourite platforms (2 -3) and stick with the ones that have the most engagement, interaction and that drives most traffic to your website (again… have that coffee date with yourself and check your Google Analytics)
- BECOME A SOCIAL MEDIA SUPERHERO FOR YOUR BUSINESS IN JUST 90 DAYS
Yes, it can be done. Trust us – we’re doing this all day every day and we have SO much knowledge and tonnes of tips to share with you!
We know it’s difficult to stand out in the crowd. While you may have a business ready to be taken to the next level, you don’t have the resources to capitalise on your products and services through your marketing and getting more leads into your sales funnel. You want to learn the best practices, how to create your own scroll-stopping images and content and how to build your own eager community hungry for your next update and product.
We get it. Which is why we decided to do something different.
Using our combined 20 years’ experience and three heads we have created a 90-day course that helps you take micro-actions every day – you only need to set aside around 30 minutes per day to help you to understand social media without overthinking it all on day one.
Small steps lead to big gains – growing your audience and increasing sales, every day, without you even needing to be on social 24/7.
To help you get on your way we’re giving you the first 3 days of 90 Days of Social for FREE!
Ready to put on your superhero cape and start your 90 Day journey now?
Psst…. We’re also offering a FREE review of your social media accounts