Employer Branding Campaign
Bright Futures is a small, local provider of residential care and education for children and young adults with SEN. The client came to us looking for a new way to recruit as their previous methods of newspaper adverts were no longer providing good candidates. We worked with them to create employer branded channels, providing over 25 staff during the campaign
- Client: Bright Futures
- Website: www.brightfuturescare.co.uk
- Services: Employer Branding
Initially, we held a workshop with Bright Futures to define who they wanted to recruit and complete a full persona planning session – to create a set of ideal candidates.
Through video content talking to the staff to creating bespoke content, we talked and engaged with those ideal candidates
By cutting down on the traditional application process we created a landing page for the jobs – only asking the candidates to fill in their name, email and phone number, to make it easy for people to apply.